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Floater Frames For Gallery Wrapped Art

Art Loft Framing in Oakland, California is launching a whole new line of floater picture frames for the popular gallery wrapped canvases. Oil paintings on canvas as well as photos printed on canvas are being gallery wrapped where the image on

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Art Loft Framing vs. The Box Stores

A quality custom picture framer will offer you the following: years of design experience encompassing color theory, understanding of texture and visual weight, and a sense of balance and proportion. These attributes though teachable in theory are really mastered afters

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Fabric Mattings In Picture Framing

A matting around a piece of art showcases the art as well as giving the whole custom picture framing project a custom design and look. Another aspect of matting in a custom picture frame is to give the outer frame

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Graduation In Oakland, CA

Every year we have a ton of graduates in all levels of schools. With each graduate comes a certificate of their accomplishments. They get this after kindergarten, after Grammar school, after High School and after college. Few if any will

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Picture Frames in Montclair Village, Oakland, California

It has been quite a bit of time since I have blogged on my website. Hope you haven’t missed me. The requests have been pouringin. I must confess that I have dedicated a lot of time to my Instagram account.

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Custom Picture Framing and Picture Framing of All Types

It is truly amazing how many different types of picture frames and picture framing styles we accomplish in a month. We just finished framing a truly fine Chinese silk threaded stitchery on white silk. The colors choosen for the picture framing

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Picture Framing, Custom Picture Framing, Picture Framing

Picture Framing. Picture Framing. Picture Framing. Picture Framing. Picture Framing. Custom picture framing. Custom picture framing. Picture framing. Picture Framing. Picture Framing. Custom picture framing. Custom picture framing. Picture Framing. Picture Framing. Picture Framing. Picture Framing. Picture Framing. Custom picture

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Custom Picture Framing is All About The Matting

It has been some time since I have done a post to my blog on my website. Life gets very busy and consequently time gets shorter. A lot of time has gone into maintaining my social media accounts. Enough said.

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Beautifully Framed Vintage Maps and Art of Oakland

Our custom framed vintage maps of Oakland are unique. We have three exquisite giclee reproductions of the following three maps. First, we have a bird’s eye view artist’s rendering of Downtown Oakland during the 1880’s. Lake Merritt is certainly different

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Elegant two piece stacked frame on mantel mirror for Spanish style Piedemont home.

Dazzling Custom Framed Mirrors, One Of A Kind

Not all people want the same framed mirrors offered by the big box stores and discount furniture monoliths. Most of these frames are made out of particle board or molded plastic. One must choose from the limited offerings of pre

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Summer Has Arrived And So Have New Picture Frame Selections

Believe it or not, even picture frames and picture frame stores have seasons. We are now entering the Summer of picture framing, only three weeks away. Already feels like summer with the current hot temperatures. what do people frame in

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A Media 119

Window Displays in a Picture Frame Store

Always a dilemma as well as a need in a picture frame store is the need to create a beautiful picture frame window display. It takes a lot of time and labor to create such picture framing window displays. Because

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Picture Frames And The Midcentury Modern Millenials

Every custom picture framer is up against the same design issues with millenials. millenials by in large are totally design conditioned by the box stores and their interpretation of what picture frames should look like. Crate and Barrel, Pottery Barn

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What Picture Framers Did In The Old Days

It has been many years since I grew up in the custom picture framing business. My father’s shop was in East Oakland on MacArthur Blvd. between 108th and 109th avenues. Back in those days he operated custom picture framing with

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Shadow Box Picture Framing In Oakland, CA

Everyone knows what a Shadow Box picture frame is right? Well not really. A shadow box picture frame is just what the name inplies. A picture frame with so much internal depth that a shadow is cast inside the picture

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Picture Frames in Oakland Made From Solid Acrylic

We have an exciting new line of picture frames call Nova Frames. These picture and mirror frames are the most exciting new creation in the picture framing industry. The acrylic picture framing manufacturer has 4 foot by 8 foot sheets

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Picture Framing In Oakland Earthquake Country

Picture framing in Oakland, California presents a completely different set of picture framing challenges than lets say picture framing in Duluth Minnesota or picture framing in New York City. Picture framers in Oakland California have to consider the numerous earthquakes

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What Framed Art Do We Have In Our Oakland Frame Store?

We have a lot of beautifully framed art in our store. Picture framing and picture  frames is a fun profession. We have a great collection of framed art relating to our city of Oakland, California. The first offering is a

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Design Experts

Picture Frames in Oakland, CA Get Better After Las Vegas

Just returned from the West Coast Art & Frame Show at the Paris Hotel in Las Vegas. This is where picture framers and picture frames strut their stuff. This picture frame show is an annual event held in Las Vegas

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A Media 119

How Important Is A Clean Picture Frame Store?

I can’t tell you how many times a picture frame mpulding sales rep has told me that I have the cleanest and most organized picture framing store of all the picture framing stores they call on. Cleanliness is a sign

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The Choices of Mattings In Your Picture Frame

One of the most important aspects of a picture frame project is the frame matting. After the art, the frame matting is the second most important part of a good frame design. what makes a good matting in a frame?

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Even Picture Framers Have Trade Shows

Just returned from four fabulous nights at the West Coast Art & Frame Show in Las Vegas. All the picture framing wholesalers were there exhibiting their wares. I found dozens of new picture frame mouldings to add to our unique

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Custom Picture Framing of Memorabilia in Oakland, CA

We have custom picture framed numerous items over the years. However, the most unique custom picture framing projects are when people bring in keepsake items and want them assembled in a shadow box picture frame. The combinations of what we have

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A Media 119

Picture Framing in Oakland, California

Searching for a new custom picture framing gallery is always a challenge especially if you are new to the area and really have no one to ask. One goes to Google Search and searches for picture frames or frames or

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What Have The Custom Picture Framing Elves Framed For Santa This Year In Oakland, CA?

It is truly amazing the picture framing ideas that people come up with. In Oakland, CA the most common picture frames are for photos of friends and loved ones. This end of the picture framing industry is all about ready

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Custom Picture Framing In Oakland, California For Your Home

Autumn in Oakland CA is the time of the year to custom picture frame your home. Seems that everyone today buys framed pictures from the few huge box stores which sell framed pictures. Everybody has the same picture framed stuff

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Picture Framing, The Busy Time Of The Year???

Picture framing and how it applies to Santa’s workshop. Custom picture framing is one of those service trades which actually decreases during the holiday season. Custom picture framing is, as all laboring trade services are, fairly expensive. During November and

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What Is A Stacked Custom Picture Frame

A stacked custom picture frame is exactly what it says, multiple picture frame mouldings stacked on top of each other. Why would anyone stack picture frame mouldings on top of each other? first, the picture framer can create a much

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Have Computers Changed Custom Framing?

Technology is everywhere. Never thought I would have a smart phone but now I have one and would definitely feel dumb without it. Same can be said for custom picture framing. When I got to be about 66 years young

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A Media

Do All The Picture Frames In My House Have To Match?

Constantly I get asked by clients whether all the picture frames in their house have to match each other. There is a lot of insecurity by people when it comes to interior design. Few really understand it. If you don’t know

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What Is A Closed Corner Custom Picture Frame

The Cadillac of all custom picture framing mouldings is the “Closed Corner” custom picture frame. A closed corner frame means exactly that. There is no corner seam. Most custom picture frames are created by cutting and mitering the picture frame

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What Are All The Frame Moulding Choices?

Basically, custom picture frame mouldings fall into three custom picture framing options. First, you have wood substrate custom picture frame mouldings. There are a plethora of wood stained finished custom picture frame mouldings on the market. Also, wood custom picture frame

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Reframing An Already Framed Art Piece

To most people a picture frame is a means of hanging a picture on the wall. The picture frame to most people is not a design element but a support mechanism. Granted that custom picture framing is an expensive item

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Picture Framing Becomes A Construction Project

My client brought in an original numbered limited edition terra cotta tile created by Pablo Picasso to have a picture frame made. She wanted a picture frame with a grand format but no glue or attachments could be applied to the tile. The

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The Value of Preservation Custom Picture Framing

We love our piece of art so much we want a nice picture frame made for it so it can be displayed on the wall to enjoy. Options, options, options. We never want to spend money on custom picture framing

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Understanding Our Vacation Schedule

Few shops afford themselves the luxury of time off. This is so American. The average American picture framer takes one and one half weeks of vacation time per year. We Americans feel that if we take any time off from

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How Many Different Glazing Options Are There?

In the good old days (assuming there were any) picture framers had only one glazing option, glass. Glass did its job of keeping the picture surface clean inside the picture frame. Mankind has used glass for over 500 years on

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Chinese Brush Painting

This is without doubt one of the larger picture frames we have ever made. Our client had returned from a recent trip to China where they acquired this beautiful brush painting of bamboo from a highly regarded Chinese brush painter.

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Unique Items That Can Be Custom Picture Framed

It is truly amazing the varied amount of items I have custom picture framed over the years. Each picture frame makes a unique one of a kind item of framed art, no two being the same. Granted, the majority of items to

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How Does One Design a Picture Frame

The biggest negative in picture framing design is over designing. Few framers really know hoe to properly design a picture frame. When the picture framing design is grander or louder than the art being framed the designer lost it. In

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Why Make A Custom Framed Mirror

Framed mirrors are not unique. Every box store that sells home décor sells framed mirrors. These frame mirrors are quite nice in look and great value. The box stores will order hundreds of the same framed mirrors with the same

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Where Does All the Picture Frame Wood Come From

    First off, the wood used in the picture framing industry is very much a renewable source. You will no longer find African rainforest hardwoods used in picture framing moulding. Though beautiful, wenge, paduak, and purple heart have been

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Is Custom Picture Framing Green?

How does a picture framing business get to be officially green? Art Loft Framing is a certified green business through the Alameda County Green Business Program. We are listed on their website as a certified green picture framer. This endeavor

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A Media

Everyone Asks, “How Did You Get Into Custom Picture Framing”

My dad was in the business. What can I say. I grew up on Durant Ave. in Oakland. His shop was called The Glass House and was on MacArthur Blvd. between 108th and 109th avenues. It was a family glass/mirror

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This client wanted a picture frame much grander than the one which was on it. The old picture frame was dull and narrow. The client wanted a picture frame that was “JAZZY” and much larger in size. The finished picture

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Custom Picture Frames in Oakland’s Montclair Village

Art Loft Framing has been providing custom picture frames to Oakland’s Montclair Village and the entire Bay Area for over 40 years. Our slogan “Design and Quality that you’re going to love”, is not just our motto, but our way

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